JLP+D makes the aspirational attainable. Specializing in the economics of placemaking\u2122, we are an industry leader in urban strategy consulting. We envision, develop, and implement transformative initiatives to create more vibrant, equitable and resilient places for all. We advise public, private, and non-profit clients on real estate development, economic development, land use planning, public-private partnerships and public realm strategies. Our diverse expertise helps identify and generate untapped market demand, unlock a location\u2019s unique potential to better attract talent and investment, and devise the governance and financing mechanisms to capture the value created, with an aim to maximize public benefits for communities.<\/p>","news":[{"id":"news\/myrtle-beach-residential-advanced-plan-recognized","headline":"Myrtle Beach Residential Advanced Plan Recognized With Merit Award","date":"2026-09-21","text":"
The Myrtle Beach Residential Advanced Plan was just recognized with a Merit Award at the 2026 AIA Aspire Conference in Asheville! <\/p>\n
The Residential Advanced Plan proposes a long-term master plan focused on high-quality residential development that enhances livability, drives economic vitality, and makes meaningful investments in the future of residential life in downtown Myrtle Beach.<\/p>","thumbnail":null},{"id":"news\/city-of-jacksonville-10-year-partnership","headline":"The City of Jacksonville Signs 10-Year Partnership","date":"2026-08-25","text":"
The City of Jacksonville officially signed a 10-year partnership with the Jax Riverfront Alliance to steward and activate their downtown riverfront parks! <\/p>\n
Since 2021, JLP+D has worked closely with the Jessie Ball duPont Fund and many partners to help envision, develop, and implement an action plan, focusing on sustainable funding and governance strategies and supporting the establishment of the Alliance.<\/p>","thumbnail":null},{"id":"news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair","headline":"ULI New York Infrastructure Council: Yuxiang Luo Appointed Co-Chair","date":"2026-08-06","text":"
JLP+D extends its warmest congratulations to our Principal, Yuxiang Luo, AICP Luo, on his recent appointment as Co-Chair of the Urban Land Institute New York Infrastructure Council. <\/p>\n
Following a successful term as Vice Chair of the council, including hosting council programming at JLP+D\u2019s new headquarters, we are thrilled to see him step into this next chapter of industry leadership.<\/p>","thumbnail":{"thumb":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-1x.jpg","srcset":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-480x.jpg 480w, https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-768x.jpg 768w","zoom":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-1920x-q90.jpg","id":"news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/yl-photo_uli.jpeg","ratio":0.5625,"alt":null,"caption":"","crop":{"desktop":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-1440x864-crop.jpg","srcset":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-720x432-crop.jpg 720w, https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-1080x648-crop.jpg 1080w, https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-1440x864-crop.jpg 1440w","mobile":"https:\/\/jlpd.com\/media\/pages\/news\/uli-new-york-infrastructure-council-yuxiang-luo-appointed-co-chair\/4407881be6-1794305588\/yl-photo_uli-500x300-crop.jpg"}}},{"id":"news\/west-park-presbyterian-church-a-case-for-preservation","headline":"West Park Presbyterian Church: A Case for Preservation","date":"2026-07-14","text":"
In a new New York Daily News op-ed, Peg Breen of The New York Landmarks Conservancy and JLP+D's James Lima discuss the future of West Park Presbyterian Church and landmark preservation citywide.<\/p>\n
JLP+D has supported the preservation coalition since last November, leading a financial analysis showing a viable alternative to demolition\u2013because preservation, housing growth, and economic viability don't have to be in conflict.<\/p>\n
Read the Op Ed here!<\/a><\/p>","thumbnail":{"thumb":"https:\/\/jlpd.com\/media\/pages\/news\/west-park-presbyterian-church-a-case-for-preservation\/270f0027f2-1794305586\/west-park-presbyterian-1x.jpg","srcset":"https:\/\/jlpd.com\/media\/pages\/news\/west-park-presbyterian-church-a-case-for-preservation\/270f0027f2-1794305586\/west-park-presbyterian-480x.jpg 480w, https:\/\/jlpd.com\/media\/pages\/news\/west-park-presbyterian-church-a-case-for-preservation\/270f0027f2-1794305586\/west-park-presbyterian-768x.jpg 768w","zoom":"https:\/\/jlpd.com\/media\/pages\/news\/west-park-presbyterian-church-a-case-for-preservation\/270f0027f2-1794305586\/west-park-presbyterian-1920x-q90.jpg","id":"news\/west-park-presbyterian-church-a-case-for-preservation\/west-park-presbyterian.jpg","ratio":0.6669921875,"alt":"","caption":" Credit: Barry Williams for the NY Daily 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